Wednesday, February 24, 2016
Trouble for Aber & Fitch
The most dissatisfied customers in America: Abercrombie & Fitch.
The American Customer Satisfaction Index for the retail industry dropped Wal-Mart to No. 2 after a 10-year run as the dissatisfaction leader.
I don’t understand why Wal-Mart can’t get no satisfaction but the stores are crowded with spandex-filled butts every day.
Apparently price is most important than satisfaction.
A&F is trying to regain its mojo since CEO Mike Jeffries left in December 2014.
The ACSI report is based on a survey of 9,358 customers asked about recent shopping experiences at the country's biggest retailers.
Customers love Nordstrom, Costco, Amazon and Wegmans. They prefer quality over price.