Wednesday, February 24, 2016

Trouble for Aber & Fitch

The most dissatisfied customers in America: Abercrombie & Fitch.

The American Customer Satisfaction Index for the retail industry dropped Wal-Mart to No. 2 after a 10-year run as the dissatisfaction leader.

I don’t understand why Wal-Mart can’t get no satisfaction but the stores are crowded with spandex-filled butts every day.

Apparently price is most important than satisfaction.

A&F is trying to regain its mojo since CEO Mike Jeffries left in December 2014.  

The ACSI report is based on a survey of 9,358 customers asked about recent shopping experiences at the country's biggest retailers.

Customers love Nordstrom, Costco, Amazon and Wegmans. They prefer quality over price.

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