Wednesday, February 10, 2016
Mobiles becoming money-makers for advertisers
Mobile users are spending more and more with advertisers, according to Cory Bergman, general manager of NBC's Breaking News mobile startup.
Digital accounts for a third of the New York Times advertising revenue and mobile is 22% of the digital revenue generated.
Mobile rates hover at a modest $3 per 1,000 impressions. But the volume makes the revenue add up.
Most newspapers, which missed getting in on the ground floor of the Internet birth, still are porting over desktop products and business models and failing to realize the mobile’s potential.
Click on http://www.poynter.org/2016/mobile-users-may-be-as-valuable-to-advertisers-as-desktop-facebook-results-suggest/395092/ to read the article.