Saturday, January 16, 2016
Newspaper management ‘paralyzed’
“People aren't stupid. They won't buy stuff they can get anywhere else. They will only buy stuff they can't get for free elsewhere.”
But newspapers don’t give readers what they want to read and even what they hand out is staler than week-old bread. It’s been all over the Internet and the cable news channels for 12 or more hours.
Many of the smaller newspapers are run by third and fourth generations of the family that owns the newspapers, and they are clueless and “paralyzed.”
So says Steve Brill, who founded Press Plus, designed to get newspapers to think outside the envelope instead of being boxed in by the Internet.
To read the entire article, click on http://www.poynter.org/2016/newspaper-bosses-paralyzed-by-change-clueless-about-paid-content-says-steve-brill/391102/