Mark Cuban, the HDNet president/CEO and famed provocateur, called for newspapers and magazines to fight back against sites that link to their content in an address tp mews media leaders.
Content aggregators and search engines are vampires, and newspapers are the chesty blondes who fall victim to their charms -- and ultimately get bitten.
He particularly called out Google as a Web giant that reaps rewards from the labors of others Cuban dared newspapers to stop linking their stories to Google and to police other aggregators -- advocating the position put forth recently by News Corp. CEO Rupert Murdoch. He said that traditional media companies have nothing to lose, since Google and others will always take them back. And they might find their content being seen as more valuable.
"Show some balls," he said. "If you turn your neck to a vampire, they are [going to] bite. But at some point the vampires run out of people's blood to suck."
Click on the headline to read the story on Ad Week.
Wednesday, February 03, 2010
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