Tuesday, September 13, 2011

Weekly newspapers survive -- thrive

Los Angeles Times
We’re so busy reporting the dismal quarterly earnings reports of big newspaper companies that we forget about the thousands of weekly newspapers that Judy Muller says are not just surviving, but thriving. “Some 8,000 weekly papers still hit the front porches and mailboxes in small towns across America every week and, for some reason, they’ve been left out of the conversation,” writes the USC Annenberg journalism prof.

Most of these newspapers are not uncovering major scandals on a regular basis. That’s not what keeps them selling at such a good clip; it’s the steady stream of news that readers can only get from that publication — the births, deaths, crimes, sports and local shenanigans that only matter to the 5,000 or so souls in their circulation area.

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