Spending on print ads down 20th straight quarter

Spending on print ads declined for the 20th straight quarter dating back to 2006, while online ad spending advanced for the sixth straight quarter, rising 8 percent to $803.4 million. Classified ad spending fell nearly 11 percent; that category has seen decreases every quarter since the June period five years ago, reports the Newspaper Association of America. NAA President John Sturm notes that online advertising represented 14 percent of all newspaper ad dollars in the second quarter of 2011, up from 12 percent a year earlier. “This trend cleary demonstrates the progress that newspapers have made, and continue to make, in leveraging their digital platforms,” he says.

[Source: Marketwatch.com]