Panicking newspapers picking on most loyal
customers
Local newspapers mistreat their most loyal
customers. They’re treading water today by drowning the local revenue base of
tomorrow.
Printer subscribers are hit with steep price
increases, applied unevenly so that two people can be paying drastically
different amounts depending on what the computer models tell the newspapers
each will tolerate.
Paywalls force customers to get both digital and
print versions or cough up a lot more money.
Charging extra for special theme editions unless a
customer opts out. A careless customer pays for it even if goes into the trash
can.
It’s a ticking time bomb of tactics, writes Matt
DeRienzo, Digita First Media corporate news director who has been a publisher,
editor and reporter.
To read the article, click on http://www.niemanlab.org/2014/11/in-a-rush-to-maintain-profits-newspapers-are-abandoning-the-art-of-customer-service/
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