Newspaper dollar dirge drags on

Increase in circulation revenue is about the only bright spot for America’s newspapers financially. It’s up 3.7% to $10.87 billion.

Down are total revenue (2.6%, to $37.59 billion), advertising revenue (6.5%, to $23.57 billion), printed newspaper revenue (8.6%, to $17.3 billion) and niche/non-daily (5.8%, to $1.45 billion).

Digital advertising is up, but only by 1.5%, to $3.42 billion and 24% of that is from ads that do NOT appear in the owner’s newspaper.

To read the entire article, click on http://www.naa.org/Trends-and-Numbers/Newspaper-Revenue/Newspaper-Media-Industry-Revenue-Profile-2013.aspx