Advertisers balk at CNN’s high rates & lower ratings

CNN, whose advertising revenue has plummeted from $347.8 million in 2011 to $320 million in 2013, isn’t impressing advertisers by switching emphasis from instant news coverage to documentary series.

CNN’s high ad rates in the industry are getting less bang for the buck, particularly with younger viewers, advertisers complain. Fox News, the right-wing bastion, regularly out-draws CNN.

And CNN can only beat the drums on the Malaysian plane crash for so many months without losing traction.

To read the article, click on http://variety.com/2014/tv/news/ad-buyers-resist-cnns-upfront-pitch-1201222831/