SqueezeOC, a 70,000-circulation, weekly tabloid aimed at young professionals, will go online-only Aug. 31, Christopher O. Schulz, vice president of specialty media for Freedom Orange County Information, said Monday.
Freedom Orange County Information is part of the umbrella group that includes the Orange County Register and other print and online publications owned by Irvine-based Freedom Communication Inc.
Schulz said the SqueezeOC switch to Web-only reflects an evolution in its audience since it started publication two years ago.
“It is a young adult audience and, generally, the first place they go for information - for things to go and do – is to the Internet as opposed to a print product,” he said.
Schulz said three of SqueezeOC’s 15 employees were laid off. Several others were reassigned. The changes were part of companywide layoffs announced last week by the Register in response to a drop in advertising.
[Source: Orange County Register website]
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment