Monday, August 06, 2007

Here's your trimmer New York Times


The old Gray Lady is pinching an inch and a half off her width.

A note to readers in Saturday's editions of the New York Times told readers the "slight modifications to the design will preserve the look and texture of The Times."

“Other than if you put a ruler on the paper and measure it, I’m kind of hoping it will not be that noticeable,” said design editor Tom Bodkin. Starting today, the new Times will now be 12 inches wide, which newspaper officials have said is the "industry standard" for American bro
adsheets.

Cutting the "trim size," as the industry calls it, has been an increasingly frequent measure among broadsheets to reduce costs associated with printing, and sometimes, as with The Wall Street Journal earlier this year, is taken as an opportunity to roll out a redesign of the front page.

Click on the headline to see a longer treatise in Editor & Publisher.

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