Friday, August 27, 2010

USA Today going after Smart Phones, computer tablets and laying off 130


USA Today will lay off 130 of its 1,500 employees and drastically reshape itself to go after smart phones, computer tablets and other non-print outlets more aggressively.

The newspaper that made a major splash with shorter stories, colorful graphics and photos in 1982 is reinventing itself to "go where the audience is," USA Today Editor John Hillkirk said.

The business and newsside leaders will confer on "strategies that work for advertisers," USA Today Publisher Dave Hunke said.

USA Today's circulation went from 2.3 million in 2007 to 1.83 million today.

Click on the headline to read the Associated Press story.

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