BJ put on a big ad clinic at Mayflower Hotel in 1970

How part of Mayflower ballroom looked during BJ ad clinic

A story in the March, 1970 issue of Tower Topics reported on a big clinic for advertisers held at the old Mayflower Hotel on S. Main Street which now houses senior citizens. It was headlined
Clinic A “Success’

A BJ-sponsored "Ads That Sell" Clinic was held at the Mayflower all day March 2, with over 175 advertisers turning out for what ad director Ed Latimer described as "an unqualified success."

The clinic was put on by two members of the New York-based Bureau of Advertising - - vice president, Bill Saleh and retail sales manager, Steve Van Osten.

The purpose, according to Latimer, was "to help our advertiser make his ads more effective and profitable."

The Bureau of Advertising experts held a working clinic and created ads on the spot, at the same time explaining what makes them effective.

This was the 2nd such clinic, and Latimer hopes to make an annual affair, with different variations.

"It was welcomed with great enthusiasm from our advertisers," he said. "Both large and small, classified and display."

In addition to two working clinics, a film was presented on advertising procedures used by European department stores, and .a luncheon that mled up the ballroom.