An article reprinted from 1970 Tower Topics which reported the BJ ranked 15th among newspapers for the number of lines of news printed caught the eye of retiree Dave Boerner. Boerner says he also recalls the BJ was No. 1 in the nation in food advertising penetration about that same time or at least that ad lineage for supermarkets was phenomenal.
We asked around and Harold McElroy who was in the business department at the time writes:
Can't find any stats prior to 1998 on the Internet. Editor & Publisher no help.
I do recall that we were in the top ten for food adv for our class of subscriber base. We did better than Cleveland, Detroit, Miami & Charlotte.
We differed with the national media measurement organizations in several areas. I don't remember if the local food advertising was one of them. We won all of the disagreements in measurement issues.
We attributed the linage to Albrecht (Acme) and the need for Kroger, A & P and a few short term marketers to close in on their market share. None ever did.
Blog Note: We would appreciate comment or email from anyone who might know a little more about this.
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