Wednesday, April 26, 2017
Costs spiral, ESPN dumps 100 on-air talents
ESPN committed itself to billions of dollars for the right to cover college and professional sports.
100 “on-air talent” will get the axe to help pay for it.
The Big 10 package with ESPN was for $1 billion over 10 years. The Big 10 replacement deal with ESPN and Fox is for $2.64 billion over six years.
ESPN, CBS, Fox and NBC will ante $39.6 billion over 9 years for NFL games.
Advertisers balk at escalating prices for commercials. ESPN has lost seven million subscribers in two years.
The math has stopped working.
There’s no free lunch. For 100 ESPN on-air talent, this runaway train has eaten their lunch . . . and breakfast and dinner and rent.