Wednesday, November 23, 2011

BJ Thanksgiving paper to weigh over 4 pounds

The Beacon Journal Thanksgiving Day edition will weigh more than 4 pounds--about three pounds coming from two insert packages.

The holiday historically is the largest single circulation day for papers, in large part because they come full of pre-printed, Black Friday shopping-related advertising inserts.

This year’s Akron Beacon Journal, for instance, will weigh more than 4 pounds — about 3 pounds of that coming from two insert packages--— the heaviest the Akron paper has been in years as advertisers spend more money, company executives said.

See how it goes together:

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