Monday, October 27, 2008

Big newspapers show major circulation drops


The latest figures released today by the Audit Bureau of Circulations released show major drops in circulation at the big metros.

According to ABC for the 507 newspapers reporting in this period, daily circulation slipped 4.6% to 38,165,848 copies. For the 571 papers, Sunday dropped 4.8% to 43,631,646 copies.

For comparison purposes, in September 2007 reporting period, daily circulation fell 2.6% and Sunday was down 4.6%.

The Cleveland Plain Dealer circulation was done 8.58 per cent.

Here are the figures of the top 25:

USA TODAY -- 2,293,310 -- 0.01%
THE WALL STREET JOURNAL -- 2,011,999 -- 0.01%
NEW YORK TIMES -- 1,000,665 -- (-3.58%)
LOS ANGELES TIMES -- 739,147 -- (-5.20%)
DAILY NEWS, NEW YORK -- 632,595 -- (-7.16%)

NEW YORK POST -- 625,421 -- (-6.25%)
THE WASHINGTON POST -- 622,714 -- (-1.94%)
CHICAGO TRIBUNE -- 516,032 -- (-7.75%)
HOUSTON CHRONICLE -- 448,271 -- (-11.66%)
NEWSDAY -- 377,517 -- (-2.58%)

THE ARIZONA REPUBLIC -- 361,333 -- (-5.51%)
SAN FRANCISCO CHRONICLE -- 339,430 -- (-7.07%)
THE DALLAS MORNING NEWS -- 338,933 -- (-9.28%)
BOSTON GLOBE -- 323,983 -- (-10.18%)
STAR TRIBUNE, MINNEAPOLIS -- 322,360 -- (-4.26%)

STAR-LEDGER, NEWARK, N.J. -- 316,280 -- (-10.40%)
CHICAGO SUN-TIMES -- 313,176 -- (-3.94%)
PLAIN DEALER, CLEVELAND -- 305,529 -- (-8.58%)
THE PHILADELPHIA INQUIRER -- 300,674 -- (-11.06%)
DETROIT FREE PRESS -- 298,243 -- (-6.84%)

THE OREGONIAN -- 283,321 -- (-8.45%)
THE ATLANTA JOURNAL-CONSTITUTION -- 274,999 -- (-13.62%)
SAN DIEGO UNION-TRIBUNE -- 269,819 -- (-3.00%)
ST. PETERSBURG (FLA.) TIMES -- 268,935 -- (-6.88%)
THE SACRAMENTO BEE -- 253,249 -- (-4.22%)

1 comment:

Anonymous said...

What do all those papers with declining circulation probably have in common? Maybe less content (tighter newshole, fewer reporters) coupled with a higher subscription price? To hell with 20% profit margins. Buy back the stock and settle on 8%.