Sunday, December 16, 2007

A shared star by shared authors?

Both the Beacon Journal and the Cleveland Plain Dealer ar giving big promotion to the new book, “The Franchise: LeBron James and the Remaking of the Cleveland Cavaliers.”

That’s because the authors are Terry Pluto of the PD and Biran Windhorst of the BJ. Pluto, of course, was also with the Beacon until recently.

The subject, LeBron, is from Akron St. Vincent-St. Mary but it often sounds like he was spawned in Cleveland.

So here’s the PD promo on Ohio.com:

WHEN THE CAVALIERS drew the top pick in the 2003 NBA draft, an entire city buzzed with excitement.

:
e.

How often does a LeBron James come along? Especially for Cleveland, a city without a sports championship in fifty years. Especially for the Cavaliers, a team that had never reached the NBA finals.

Now, everyone has a stake in LeBron, from billionaire team owner Dan Gilbert to the popcorn vendors in the stands of Quicken Loans arena and servers waiting restaurant tables in a downtown that now bustles ev
ery game night.

In a new book, award-winning sports journalists Terry Pluto and Brian Windhorst take an in-depth look at how the franchise is being rebuilt around superstar LeBron James. Read exclusive excerpts from the book in The Plain Dealer and at Ohio. com

The PD is running
excerprts. The BJ meanwhile published the first in a series of five planned excerpts today.

Here’s the BJ promo:

In the new book, The Franchise, Brian Windhorst writes about how the Cavaliers have been rebuilt around LeBron James. This exclusive excerpt, the first in a series of five, looks at James' first real national publicity as a high school player in 2002. Adapted from the book The Franchise: LeBron James and the Remaking of the Cleveland Cavaliers (c) 2007 by Brian Windhorst and Terry Pluto. Reprinted with permission of Gray & Co., publishers.

3 comments:

Anonymous said...

In the seemingly endless list of stooopid moves by BJ leadership, this is, well, the latest. If there is anything this paper needs to do, it is to differentiate its product from that of the paper up north. And they've failed miserably once again.

I can only assume the West Side Leader will run its series of excerpts beginning this Wednesday.

As hard as I try, I just can't seem to get away from the mindless musings of Pluto.

Anonymous said...

How is this a "stooopid" move? If anything else, it should shed more light on the book, which should shed more light on Windhorst. And last I checked, even though the PD doesn't seem to mention it, Windy is an ABJ writer. A damn good one too.

Here's an idea to get away from Pluto, you dolt: Don't buy the book.

What do you expect the ABJ to do? Act like the book isn't coming out? That would be even dumber than recognizing it. What, just because TP jumps to the competition (and is it, really, competition?), Windnorst isn't supposed to be associated with the book? Get real.

Anonymous said...

Anonymous: Grow a pair before throwing insults.

If I were (still) an editor at ABJ, I'm guessing I would have brought it to my writer's attention that running excerpts would be of great value to him. That being the case, I'd be smart enough to insist that we have exclusive rights on said opportunity. I'd certainly want to know if the book were also going to be excerpted in my main competition.

And as for your question about the PD being real competition to the ABJ, check your local newsstand on Sundays and see which paper is sold out. (It ain't the hometown rag.)



Got it, Anonymous?