Tuesday, June 21, 2016
Selling newspapers a slam dunk . . . with right story
Who says newspapers can’t sell their product?
All you need is the first Cleveland major sports title in 52 years.
The Plain Dealer’s editions about the Cavaliers winning the NBA, ending a drought that began after Jim Brown’s Browns won the NFL, ran off 480,000 copies.
And had trouble keeping the shelves stocked.
The Beacon Journal printed 57,000 extra copies.
Hopefully, the BJ and PD won’t have to wait 52 years for a story that draws a demand for extra copies to be printed.