Wednesday, July 18, 2012

Online advertising bad news, too, for newspapers


After two decades of operating the way they have for nearly a century, newspapers finally turned to digital advertising in desperation. 

But now online advertising sales by newspapers are stalling, with growth declining for five consecutive quarters,  according to the Newspaper Association of America.

New York Times Company digital advertising revenue is off 2.3 percent from a year ago. It gets 10 percent of its revenue from digital ad sales and 35 percent from print ads.

Even worse: Newspaper articles don’t help ad sales. 
Advertisers "are buying audience instead of context and they don't care what sites they are on," said Gordon McLeod, president of Krux, a company that helps websites interpret data.
To read the entire, scary (for newspapers) article, click on the next line.



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