The Associated Press announced a new logo this morning, an update of
the one that’s perched elegantly atop stylebooks for 30 years. The
letters are now black, the “A” no longer leans against the “P” in an
avuncular fashion, and both letters are on the same baseline. A red bar
under the letters recalls the previous color scheme. The “stencil look”
of the previous logo is preserved, but the “bridges” (the gaps in a
stencil) are more pronounced.
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- The new logo (shown right) was produced by the New York design firm Objective Subject. Its predecessor (shown left) was designed internally three decades ago.
AP logos over the years
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