Wall Street Journal managing editor Robert Thomson points out in a staff memo that the print edition ad revenue increase occurred “while other national newspapers have reported distressing declines in advertising.” His note also mentions some new design tweaks that add more color throughout the paper. Thompson praises the Journal’s designers for “injecting vivacity while not making us a manga.” The memo, first posted by Joe Pompeo, is after the jump.
Dear All,
The newspaper has a new livery, complete with color-coded sections and stock and index tables with suddenly vivid personalities. We owe much thanks to the production and logistics teams, who have worked plant-by-plant to enable us to maximize the use of color across the country. Our designers, led by Tomaso Capuano, have fine-tuned our fonts and added subtle but meaningful pigments to the pages, injecting vivacity while not making us a manga.
Special thanks also to Robin Haynes, Tom Post, John Nichols, Heather “Shifty” Stephens, Randy Price and Bob Rosenthal, who did much of the behind-the-scenes toil necessary for such a significant change. Bill Power was the power in the land and Ann Podd was magisterial in liaising with the commercial squad and coordinating our lovably unruly team.
It’s worth noting that while other national newspapers have reported distressing declines in advertising, our print ad revenue in August was 24 per cent higher than the same month last year. Meanwhile, WSJ magazine on Saturday was full of gloss and class, and the Saturday edition itself has reached a standard of quality and originality unmatched elsewhere in the country.
The Wall Street Journal, in print and in digital, is flourishing. Thanks for helping to make it that way,
Robert
No comments:
Post a Comment