Friday, July 13, 2007

Lady Bird Johnon photo flipped


An explanatrion from the Fort Worth Star Telegram for this reversed photro

An embarrassing, frustrating and disappointing thing happened on our front page today: We published a photo backwards. It wasn't intentional, but it happened. This beautiful photo of Lady Bird Johnson is what we call "flopped." We requested it from the Lady Bird Johnson Wildflower Center because it captures her spirit, her passion and perhaps her personality. And it's an iconic image that says "Texas" in no uncertain terms. The photo has also been on the center's website - that's where we first saw it and that's who sent it to us to publish. It's not comfort, but we weren't the only paper to use the photo this way. In the digital world, we don't have negatives to check as original source material. In this case, the center's webmaster, a credible source, sent it to us. Often, as in today's case, it's after an editor sees the photo published differently elsewhere that we may wonder if something's not right. There are some telltale signs in the photo, but even those can be deceiving: Mrs. Johnson has a ring on what appears to be her left hand. But a colleague called the photographer this morning and he told us she'd switched it to her right hand after her husband, Lyndon, died. When photos are intentionally manipulated - clearly not the case here - we consider it unethical and a breach in our credibility. In this case, the photo's still beautiful but it's just not right.

-- Larry Lutz


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