Is the new BJ page design the work of brilliant Kathy Hagedorn Kortevesi
clones?
Hah!
It’s the machination of a cadre of nerds in Austin, Texas who have made
more than 200 GateHouse newspapers impossible to tell apart without checking
the name of the city in the masthead.
The Center for News and Design opened in 2014. Every time GateHouse
purchased another newspaper, as it did Ol’ Blue Walls, the flavor and
originality that spoke to the local readers is covered with the same clothing
that drabbed down more than 200 other newspapers.
Conformity is a one-way road to boredom. Those who think outside
the box have benefitted America and the world far more throughout history than
those who march in lockstep with the masses.
The Gatehouse conformists brag on their website that they have
their ugly claws on news pages, special sections, magazines, Sunday projects
and even, for Heaven’s sake, nameplates.
Sure, GateHouse saves a ton of money by eliminating Kathy Hagedorn Kortevesi and her like
in more than 200 newspapers. But local readers pay the price. Local newspaper
heritage takes an even bigger hit.
If every grocery store had exactly the same products in exactly the
same place and the same storefronts, how would you tell which one you were shopping in? Well, it’s the
same with newspapers.
What if every woman in America wore the same dress? How the hell
would you tell them apart? It’s the same with newspapers.
What if every women in America had redhaired bouffants? How would
you know which one was your wife? It’s the same with newspapers.
Conformity chokes creativity. Creativity stirs the brain and
delights the reader. One-size-fits-all doesn’t work with democracy, or shoe
stores or tailor shops and certainly not newspapers.
Yes, the words and photos are more important than the page designs.
But it’s the page designs unique to the BJ that made its readers feel
comfortable. And designs and headlines help draw the reader to the story. If
the reader doesn’t read the story, then everything else is for naught.
John S. Knight knew how important every aspect of the newspaper
was. He often said that those who deliver the newspaper are critical because, “If
they don’t deliver our newspaper to your door then the rest of us have worked
for nothing.” Or something like that.
Meanwhile, travelers can’t tell the difference between the Akron
Beacon Journal or the Gadsden Times, Tuscaloosa News, Arizona Capital Times,
Daily Sifting Herald, Pine Bluff Commercial, Southwest Times Record, Stuttgard
Daily Leader, Hope Star, Greenwood Democrat, Boonville Democrat, Cabot
Star-Herald, Charleston Express, Press Argus-Courier, Alma Journal,
Picayune-Times, Jacksonville Patriot, Lonoke Democrat, Maumelle Monitor, North
Little Rock Times, Paris Express, Gurdon Times, Nevada Country Picayune,
Newport Independent, Sun Times, White Hall Journal, Van Buren County Democrat,
Daily Press, Daily Independent, Desert Dispatch, The Record, Siskiyou Daily
News, Taft Midway Driller, Dunsmuir News, Mount Shasta Herald, Weed Press,
Lucerne Valley Leader, Gridley Herald, Ag Journal, Bent County Democrat, Fowler
Tribune, The Bulletin, The Community News, Dover Post, Middletown Transcript, Destin
Log, Walton Sun, Crestview News Bulletin, News Journal, Florida Times-Union,
Northwest Florida Daily News, Santa Rosa Press Gazette, Athens Banner-Herald,
Augusta Chronicle, Savannah Morning News, Columbia County News-Times, Star
Courier, Cambridge Chronicle, Galva News, Geneseo Republic, Orion Gazette, Daily
Ledger, Journal Star, Pekin Daily Times, Chillicothe Times-Bulletin, Washington
Times-Reporter, Woodford Times, East Peoria Times-Journal, Morton Times-News,
Batavaria Republican, Bartlett Press, Berwyn-Cicero Life,
Bolingbrook-Romeoville Reporter, Downers Grove Reporter, Elmhurst Press, The
Farmside, Geneva Republican, Glen Ellyn News, Lemont Reporter, Lisle-Naperville
Reporter, Lombard Spectator, Northeast DuPage Press, Journal Standard, Rockford
Register Star, Benton Evening News, Daily American, Du Quoin Evening Call,
Daily Republican, Randolph County Herald Tribune, Steeleville Ledger, Ashley
News, Christopher Progress, Herrin Spokesman, Murphysboro American, Hamburg
Reporter, Nebraska City News-Press, Syracuse Journal-Democrat, Ames Tribune,
The Hawk Eye, Dallas County News, Boone News Republican, Augusta Daily Gazette,
El Dorado Times, Hays Daily News, Hutchinson News, McPherson Sentinel, The
Kansan, Ottawa Herald, Salina Journal, Wellington Daily News, Dodge City Daily
Globe, Donaldsville Chief, Gonzales Weekly Citizen, Plaquemine Post, Bastrop
Daily Enterprise, Beauregard Daily News, Cape Cod Times, The Enterprise,
Gardner News, Herald News, O Jornal, Bourne Courier, The Bulletin, Cape Codder,
Harwich Oracle, Allston-Brighton Tab, Brookline Tab, Cambridge Chronicle,
Cambridge Tab, Dedham Transcript, Dover-Sherborn Press, Rolindale Transcript, Amesbury
News, Beverly Citizen, Danvers Herald, Cape Ann Beacon, Georgetown Record,
Hamilton Wenham Chronicle, Ipswich Chronicle, Malden Observer, Marblehead
Reporter, Medford Transcript, Arlington Advocate, The Beacon (not the one in
Akron), The Beacon-Villager, Bedford Minuteman, Bolton Common, Burlington
Union, Chelmsford Independent, Concord Journal, Harvard Post, Abington Mariner,
Braintree Forum, Bridgewater Independent, Carver Reporter, Cohasset Mariner,
Duxbury Reporter, Halifax-Plimpton Reporter, Hanover Mariner, Hingham Journal,
Holbrook Sun, Kingston Reporter, Lakeville Call, Ashland Tab, Canton Journal
(in Mass.), Country Gazette, Easton Journal, Framingham Tab, Holliston
Tab, Hopkinton Crier, Hudson Sun (in Mass.), Mansfield News (in Mass.), Marlborough
Enterprise, Medfield Press, Natick Bulletin, Cheybogan Daily Tribune, Bronson
Journal, Daily Reporter, Daily Telegram, Evening News, Hillsdale Daily News,
Crookston Daily Times, Granite Falls Advocate Tribune, Montevideo
American-News, Redwood Falls Gazette, Redwood Falls Livewire, Boonville Daily
News, Chillicothe Constitution-Tribune, Hannibal Courier-Post, Kirksville Daily
Express, Linn County Leader, Macon Chronicle-Herald, Mexico Ledger, Moberly
Monitor-Index, Columbia Daily Tribune, Evening Tribune, The Leader, Wellsville
Daily Reporter, Chronicle-Express, Genesee Country Express, Steuben Courier,
Observer-Dispatch, Telegram, Times, Observer-Dispatch (in different state),
Telegram (in different state), Devils Lake Daily Journal, Columbus Dispatch,
Daily Jeffersonian, Daily Record, ThisWeek Newspapers, Columbus Monthly,
Independent, Repository, Suburbanite, Times-Reporter, Bartlesville
Examiner-Enterprise, Miami News-Record, Ardmoreite, Journal Record, Shawnee
News-Star, Delaware County Journal Grove, Grove Sun, Pawhuska Journal-Capital,
Friday Gazette, Register-Guard, Wayne Independent, Carbondale News, News Eagle,
Villager, Pocono Record, Providence Journal, Rhode Island Lawyers Weekly, A La
Carte TMC, Oak Ridger, Amarillo Globe-News, Austin American-Statesman,
Brownwood Bulletin, Lubbock Avalance-Journal, Herald Democrat, Stephenville
Empire-Tribune, Waxahachie Daily Light, Alice Echo-News Journal, Anna-Melissa
Tribune, Progress-Index, Virginia Lawyers Weekly or Colonial Voice.
More than 200 GateHouse newspapers goosestep in the same uniform.
It’s as if Gucci, Off-White, Balenciaga and Givenchy were forced to
parade mormidly obese models on their runways in gunny sacks.
This is NOT a knock on those who work at the BJ today. They are every bit as
dedicated to excellent journalism and pursuit of the truth as JSK, Maidenburg,
Pat Englehart, Harry Liggett and I were in the 20th century.
But Gatehouse has taken a lion of American journalism, with its
four Pulitzers and hundreds of awards, and dressed it identically to more than
200 pigs, including lipstick applied by a crosseyed, drunken sailor. The BJ
deserves far better.
Kathy Hagedorn Kortevesi won many state and national awards for her
page designs. So did her predecessors at 44 E. Exchange Street.
But if the BJ
gets page design awards in the future then, in good conscience, the plaques
should be shipped to the nerds in Austin, Texas. Lipstick and all.