Bored readers deserting newspapers

Everyone blames the Internet for newspapers’ plummeting bottom line, but a Journalism & Mass Communications Quarterly says the newspapers are the problem: They need more engaging and stimulating content.

Study authors Rachel Davis Mersey, Edward C. Malthouse and Bobby J. Calder suggested "a question of the day around a major, local or even barely known but interesting news story that runs on the front page and is designed to encourage conversation among readers and between readers and the newsroom."

Yesterday's newspaper models don't work in today's high-tech, quick-satisfaction world. 

To read the article, click on http://www.sciencedaily.com/releases/2012/09/120927174912.htm#.UGmTI6dqErs.email