Friday, June 20, 2008

It was the 'ripple affect' that stirred us


Because this blog tries to be loyal to its former employer, we usually think twice before we criticize.

Also because the Cleveland Cavaliers got shut out of the NBA playoffs, it seemed no big deal that a promo splashed across the top of page 1 on Monday gave the wrong score when the Boston Celtics won the title. Boston 140, Lakes 92. The sports pages carried the correct score 132 to 92.

Today, however, we must criticize the headline spread across five columns on the bottom of page 1:

It read: Fuel costs have ripple affect for local boaters.

affect is a verb, effect is the noun.

1 comment:

Anonymous said...

proof reading evidently is one dead horse. and that makes the product look like the south end of a horse heading north.