Saturday, May 06, 2006

Circulation to show another drop

Newspaper circulation is expected to show another large decline when the Audit Bureau of Circulations (ABC) releases its semi-annual FAS-FAX report on Monday.

Industry sources are expecting overall decreases for daily circulation similar to the last two reporting periods -- somewhere around a percent drop in daily and at least a 2.5 per cent drop on Sunday for the six-month period ending March 2006.

Knight Ridder will likely show drops in daily and Sunday circulation overall.

As in past periods, the larger metro newspapers will most likely bear the brunt of the decline, with daily circulation estimated to slip about 2.5 percent for the period. National papers like The New York Times are expected to do better. Executives with the New York Times Co. said that daily and Sunday circulation at the flagship paper will be "up slightly."

The Boston Globe, however, will take another hit, probably somewhere in the range of 8 percent.

[Source: Society of Professional Journalists Press Notes]

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