Knight Ridder readership survey

Trust: Down from previous survey.

Timely: Down from previous survey.

Useful: Down from previous survey.

Handling of area interests: Down from previous survey.

Holds community & state leaders accountable: Down from previous survey.

Easy to use: Up from previous survey.

Daily circulation: Down 1,990 from previous year.

Sunday circulation: Down 4,412 from previous year.

Advertising: Up 4.3 percent from previous year.

Trust, timeliness, usefulness, area coverage and investigative skills and daily and Sunday circulation are down. Think there's a connection?