U.S. newspapers continue to lose readers, but digital subscription growth is muddling the task of counting circulation, says industry circulation tracker Alliance for Audited Media in its latest six-month report.
Average daily circulation slipped 0.7% for the six months ending March 31 vs. the period a year ago for the 593 U.S. newspapers reporting comparable averages for print and digital subscriptions, says AAM. Sunday circulation for the 519 newspapers reporting comparable data was down 1.4%. The report is issued every six months and is widely accepted as the standard for the newspaper industry.
Four of the 10 largest newspapers in average circulation — USA TODAY, New York Daily News, New York Post and The Washington Post — reported declines.
The 7.9% decline at USA TODAY — to 1.67 million — allowed it to be overtaken as the second-largest newspaper by TheNew York Times, which reported a 17.6% increase to 1.87 million.
The nation's largest newspaper, The Wall Street Journal, also reported a circulation increase — 12.3% to 2.38 million.
[Source: USA TODAY)
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