While dozens of people were dying and hundreds fleeing from California’s devastating wildfires the Arizona Republic ran a promo atop the front page about a food section article with this inappropriate headline: “Fiery Feast.”

Honest to God.

Isn’t anyone responsible for checking out the front page of the Republic, the Phoenix newspaper?

Explains former BJ management and columnist whiz Stuart Warner, who worked there until a few years ago:

“People who design the page work for a different division of the company ... that's the world we live in.”

The headline/montage for this article shows clearly how Ben Maidenburg would have reacted. He would have come thundering out of his office and shouting: "What idiot did this!”

The California wildfires are no joke. They have been raging for days, with people suffering horrible deaths and nearly 4,000 homes and businesses turned into ashes.

Ken Pimlott, chief of the California Department of Forestry and Fire Protection, said: "We are literally looking at explosive vegetation."

And apparently no one at the Arizona Republic was looking at its own front page.