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Sunday, August 03, 2014

That’s a $2 million golf fashion statement

If you watched the World Golf Championships at Firestone Country Club this weekend and noticed the patch on the left chest of your favorite golfer: It cost up to $2 million to the business whose logo you saw.

A logo on the side of the cap or collar can cost up to $200,000.

NASCAR drivers, eat your hearts out.

Tiger Woods, stumbling through the tour after his dust-up with the Scandinavian babe, still gets $20 million a year in endorsements. Even if she still gets half, that’s not a bad payday for just showing up.

Arnold Palmer hasn’t won a golf tournament since 1973 but he got $40 million in endorsements last year.

To read Bob Dyer’s usual witty article on golf fashions and cha-chinging, click on http://www.ohio.com/news/dyer/bob-dyer-golf-fashion-is-no-casual-matter-1.510112


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