Presentation is worth more than a million words

In these days of declining readership, it’s necessary for newspapers to do more than run a story with photos. Presentation has become important for major projects.

The Washington Post became the latest news organization to blow up its article template to present a feature story in a unique, immersive format for sportswriter Rick Maese’s profile of professional cyclist Joe Dombrowski, a 21-year-old from the D.C. area.

Full-width photos, multimedia elements blended throughout the text and a design that adapts to all screen sizes were utilized.

Said Washington Post Information Designer Wilson Andrews:

“We wanted to elevate the experience that our readers have. They come to the Post to read stories from some of the best journalists in the world. We want our presentation, visual storytelling and the overall experience that our readers have to match that level of quality.

“The backbone of the project uses Bootstrap, a responsive framework developed by Twitter that made it easier to design for all devices.”

For the entire article, click on http://www.poynter.org/latest-news/top-stories/205767/the-washington-post-creates-its-own-snow-fall-for-cycling-story/