After two decades of operating the way they have
for nearly a century, newspapers finally turned to digital advertising in
desperation.
But now online advertising sales by newspapers are stalling, with
growth declining for five consecutive quarters, according to the Newspaper
Association of America.
New York Times Company digital advertising revenue
is off 2.3 percent from a year ago. It gets 10 percent of its revenue from digital ad sales and 35 percent
from print ads.
Even worse: Newspaper articles don’t help ad sales.
Advertisers
"are buying audience instead of context and they don't care what sites
they are on," said Gordon McLeod, president of Krux, a company that helps
websites interpret data.
To read the entire, scary
(for newspapers) article, click on the next line.
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