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Friday, June 08, 2012

Newspaper circulation is up -- sort of

Newspaper circulation finally went up from a year ago, according to Audit Bureau of Circulations figures for the last six months.

It was only 7/10ths of 1 percent though and includes both print and digital. The New York Times has more digital than print readers. 

The smidgen increase is for daily circulation. Sunday circulation is up 5 percent at the 532 newspapers reporting.

Digital circulation accounts for 14.2 percent of newspapers’ total circulation mix, up from 8.66 percent in March 2011. It took a long time, but newspaper management finally realized that it had to join the digital news world to survive.


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