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Saturday, November 20, 2010

Mark Twain book flying off shelves

When editors at the University of California Press pondered the possible demand for “Autobiography of Mark Twain,” a $35, four-pound, 500,000-word doorstopper of a memoir, they kept their expectations modest with a planned print run of 7,500 copies.

Now it is a smash hit across the country, landing on best-seller lists and going back to press six times, for a total print run — so far — of 275,000. The publisher cannot print copies quickly enough, leaving some bookstores and online retailers stranded without copies just as the holiday shopping season begins

Read all about it in the New York Times.


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