'iPads will save newspapers'

Apple's iPad, and devices like it, will save the newspaper industry, says Unilever chief marketing and communications officer Keith Weed.

Since Weed is responsible for more than $7 billion of global media spending, he has newspapers' attention. After all, someone has to provide the news on the devices.

"I used to have a pile of newspapers in the morning but now I flick through my iPad," Weed said.

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