The Miami Herald raised its price Monday to 50 cents weekdays and $1.25 Sundays--an increase of almost 43 percent for the daily --but it is the first increase in 18 years.
The Herald had been selling for 35 cents a copy in Miami-Dade county and 25 cents a copy in Broward County, but with Monday's editions the price was increased to 50 cents a copy in both counties.
The Sunday Herald will increase in price from $1 to $1.25, a 25% increase.
Herald spokesperson Dory Robau blamed the increase, the newspaper's first price hike in Miami-Dade county in 18 years, on increased costs. It comes when at a difficult time, when like most newspapers The Herald is struggling to keep subscribers from defecting to other news outlets like the internet. I n March 2008, the Audit Bureau of Circulation reported The Herald had seen an 11% drop in circulation, down to 240 thousand daily copies. Recent news reports have placed estimated circulation even lower.
No comments:
Post a Comment