Don’t Like Palin’s Wikipedia Story? Change It

Here's the first part of a New York Times story about how campaign strategist spruce up wikipedia for candidates:. (Click on the headline for the full story.)

IN the 24 hours before the McCain campaign put the finishing touches on its surprise announcement Friday that Gov. Sarah Palin of Alaska would be the Republican vice presidential candidate, one Wikipedia user was putting the finishing touches on her biography on the site.

Beginning at 2 a.m Eastern time on Thursday, a Wikipedia user with the name YoungTrigg began an overhaul of the article, adding compelling stories about her upbringing, including that “she earned the nickname ‘Sarah Barracuda’ because of her intense play” as point guard for her high school basketball team and that she and her father “would sometimes wake at 3 a.m. to hunt moose before school.”

Many details were culled from, and footnoted to, the book “Sarah: How a Hockey Mom Turned Alaska’s Political Establishment on Its Ear,” by Kaylene Johnson.

Soon enough, YoungTrigg pivoted from the biographical to the political, adding that Ms. Palin had high approval ratings as governor and that, as mayor, she had “kept her campaign promises, reducing her own salary, as well as reducing property taxes 60 percent.”

As governor, YoungTrigg wrote, her “tenure is noted for her willingness to take on oil companies” and that she has been called “a ‘politician of eye-popping integrity.’ ” Both of those statements were attributed to a profile in the conservative Weekly Standard magazine.

In total, YoungTrigg — whose user name is a reference to Ms. Palin’s infant son, Trig — made 30 “edits” to the article, all positive and largely unnoticed, since they came at a time when few were discussing her as a possible running mate of Senator John McCain’s.

The coincidence of the user’s name, and the sudden spurt of activity just before news broke of Mr. McCain’s choice, has raised suspicions that YoungTrigg was a campaign operative tasked to make sure that her Wikipedia article was ready for prime time, much as handlers have been assigned to do the same for the candidate.

While ethically suspect, the idea that a politician would try to shape her Wikipedia article shouldn’t come as a surprise. In modern politics, where the struggle is to “define” yourself before your opponent “defines” you, Wikipedia has become an important part of political strategy. When news breaks, and people plug a name into a search engine to find out more, invariably Wikipedia is the first result they click through to; it is where first impressions are made.

The daily page view totals for even well-known candidates are striking. For example, according to a site that tracks the traffic to Wikipedia, the John McCain article had 645,000 page views in June. That month, Barack Obama had 1.35 million page views. Henrik Abelsson, who tracks the traffic, said that on Friday there were 2.4 million page views for Gov. Palin’s Wikipedia article.

Last year, a graduate student, Virgil Griffith, created a clever Web site, Wiki- Scanner, that made it easy to detect where anonymous editors of Wikipedia were accessing the site. In the process, companies, government agencies and, yes, politicians were caught in the act of spiffing up their Wikipedia entries, even as many assumed that anonymity would make them safe. (Wikipedia, incredibly and mercilessly, keeps a record of every change made to every article.)