Time cover for August 4 is portrait of LeBron

It sure caught the eye of BJ sports writer George Thomas. Here's his lead today:

By George M. Thomas
Beacon Journal sportswriter

With athletes prepared to march into Beijing, China, for the Olympics, it's hard to miss the cover of this week's Time magazine featuring an all-serious LeBron James on the cover.

Yes, that's the cover of Time. Not Sports Illustrated. Time. Not Sporting News. Time.

That is when you know you have made an impact. The magazine chose the Cavaliers superstar as its No. 1 athlete to watch at the Olympics. That makes sense, given that I'm probably not in the minority when I say that the only sport I'll follow religiously during this Olympiad is the basketball competition.

Click on the headline to read the rest of George.