DEDICATED TO BJ ALUMS FOUNDER HARRY LIGGETT 1930-2014, BJ NEWSROOM LEGEND 1965-1995, AND TO JOHN OLESKY JR., 1932-2024, BJ MAINSTAY 1969-1996 AND BLOG EDITOR 2014-2024. Blog for retired and former Beacon Journal employees and other invited guests.
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Friday, June 20, 2008
It was the 'ripple affect' that stirred us
Because this blog tries to be loyal to its former employer, we usually think twice before we criticize.
Also because the Cleveland Cavaliers got shut out of the NBA playoffs, it seemed no big deal that a promo splashed across the top of page 1 on Monday gave the wrong score when the Boston Celtics won the title. Boston 140, Lakes 92. The sports pages carried the correct score 132 to 92.
Today, however, we must criticize the headline spread across five columns on the bottom of page 1:
It read: Fuel costs have ripple affect for local boaters.
affect is a verb, effect is the noun.
proof reading evidently is one dead horse. and that makes the product look like the south end of a horse heading north.
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