Philly papers to sell Page One ads

An Editor & Publisher Report:

The Philadelphia Inquirer is the latest daily paper to offer advertising space on the front page, the paper said in a statement Monday.

"The advertisements will run on the bottom of the front page in the right-hand corner Monday through Sunday beginning on April 15 and will reach almost one million daily readers and 1.8 million Sunday readers," the release stated. "The Inquirer is providing an opportunity for its advertisers to make a strong impression and reach a broader audience than ever before."

The first Page One advertiser will be the University of Pennsylvania Health System, with ads scheduled to run every Sunday for a year, the release said.

Source: Joe Strupp. Editor & Publisher