Roanoke Times: Coolest Job Ad Ever
The Roanoke (VA) Times is looking for a new executive editor -- and it looks like they're serious about recruiting someone fun, creative, and online savvy. They've published an extensive and impressive multimedia recruitment ad.
This is a must-see! It begins with Roanoke Times multimedia editor Seth Gitner banging on your monitor to get your attention, and then explaining the position and the ad. The toolbar at the bottom offers links to several sections.
A favorite section is "Who We Want." It offers video interviews with several Roanoke Times staffers, as well as a local journalism professor -- and a reader, who offers ample and specific criticisms of the paper.
Here are comments about the ad from one viewer:
"My only gripe: On the 12-inch monitor of my low-end Macbook, the ad's toolbar wasn't immediately visible. I had to scroll down to see it. I wondered, why didn't they put it on the top of that page? Then it occurred to me: They probably aren't interested in hiring someone who relies solely on a laptop with a small monitor. Understandable.
"I'd love to see more recruitment ads like this. It not only shows you're serious about getting quality candidates -- it's excellent branding. And (as this post indicates) it's pretty effectively viral. Well done, Roanoke Times -- and good luck with your search."
Click on the headline to take your own look at the ad.
[Source: E-media tidbits from Poyner Online]
The sound, at least on my computer, was atrocious. Maybe I hit the ad during its lunch break?
ReplyDeleteOne of my former h.s. journalism students now works at the Roanoke paper. She says they're not sure if they're a newspaper with a web site or a web site with a newspaper. They're required to answer the phone, "Roanoke Times/Roanoke.com", so-and-so speaking." Maybe that's why they need an ad seeking such a fun person to run their show!
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