The Beacon Journal is keeping its best faces out front in what is apparently a new series of promotion ads titled IN PRINT ●ONLINE Informative.
Here’s one that appeared on page E4 on Monday:
“As the Beacon Journal’s Mad Shopper and retail business writer, it’s my job to keep readers informed about everything from the opening of the latest clothing store to the sale of Northeast Ohio grocery stores – happenings that affect the habits of Akron-area shoppers on a daily basis. Readers also can count on plenty of seasonal shopping coverage from me, including tips on off-the-beaten-path stores, as well as information on consumer spending habits.”
Kerry Clawson
[Click on the ad to enlarge it for a better view]
1 comment:
I've never understood this penchant for running a story, or the part of the story that overlaps a large photo, with white type on a black background. I find it very difficult to read, which after all is the purpose of a story, to be readable, in content and in design. It may look pretty, but it doesn't serve the first purpose of a story, to be readable.
--John Olesky
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